Small businesses showed up

Something shifted with tini.bio over the past few weeks. Signups are up around 150% from normal. About 20 new users a day now, which for a quiet little product is a lot.

The numbers are nice. But the interesting part is who’s signing up.

I built tini.bio for creators and freelancers. A simple page to hold your links, show your work, look professional without fussing with a website. The classic link-in-bio use case.

People still use it that way. Portfolios, creator pages, personal brands. But lately there’s been a shift. Small businesses are showing up. Coffee shops. Local services. Small agencies. They’re using tini.bio as their entire web presence.

I didn’t see that coming.

It makes sense when I think about it. A small business doesn’t need a full website. They need a clean page with their hours, location, menu, booking link, maybe some photos. Tini.bio does all that. No hosting, no maintenance, no WordPress headaches.

The product didn’t change. The audience did.

Now I’m wondering if there’s something here. Not pivoting, just… noticing. Maybe tini.bio isn’t just a link-in-bio tool. Maybe it’s the simplest way to get a business online.

I’m going to keep watching. Talk to some of these new users. See what they actually need versus what I assumed they’d need.

Sometimes the best product insights come from paying attention to who shows up uninvited.